Innovation Marketing

We provide support with market penetration of your innovative products and services

Task and mission of innovation is market success. Innovation marketing plays a very important role in securing and increasing the success of innovation. Innovation marketing brings together marketing activities in the innovation process, for example, research into customer needs, concept and prototype tests with customers and the marketing of new products and services.

We provide support with various innovation marketing:

  • Dedicated workshops to engage costumers and end users of your innovative products and services – mapping key players among costumers and end users and inviting them as the workshop participants, speakers and panellists; preparing post workshop report
  • Market intelligence reports – identifying past and current relevant market trends and projection of the future market trends
  • Market development strategy roadmapping workshops – mapping key players and inviting them as the workshop participants, speakers and panellists; facilitating workshop discussions and preparing post workshop report
  • Events and workshops for partnership building and facilitating market penetration collaboration
  • Exhibition booths on our in-person events and workshops and virtual EXPOs
  • Promotion of your innovative products and services via our Communities and Newsletters

Please visit virtual exhibition website www.nanoMATexpo.net developed by our sister company Cambridge Nanomaterials Technology Ltd to support commercialisation of various nanomaterials applications. This could provide examples of our shared Communities, dedicated Workshops and specialised Newsletters.

Please visit our Case Studies for examples of support that our sister company and us provided to the companies, government agencies, universities and research organisations.